Product Launch/Direct-to-Consumer Support

We leverage our experience with more than 55 product launches and support of more than 600 marketed products to reach your target audience during launch and direct-to-consumer (DTC) campaigns. We assist with building customer loyalty and maximizing impact by providing high quality, timely information and resources. Furthermore, our experience and focus on quality will ensure regulatory compliance during these critical programs.

Cost-Effective, Flexible Product Launch Solutions

PPD’s flexible services offer clients options in choosing cost-effective strategies. We provide an experienced management team and highly-trained staff, as well as scalable facilities for your program needs. These programs may be customized or provided as turnkey services with rapid implementation.

With our contact center services, robust technology and flexible staffing strategies, we provide customized options that include:

• Highly-trained and experienced medical communications staff
• Rapid implementation and training to support new medicines and therapeutic areas
• Programs with a high degree of professional acumen to foster clinical discussions with prescribers, thought leaders and health care providers
• Feedback to help our clients tailor medical information responses and field sales support to address hot topics
• Adherance to federal regulations and quality assurance measures
• Programs to maximize coverage and customer service during the critical product launch period
• Around-the-clock inbound and outbound contact center support utilizing our staff of health care professionals and customer assistance specialists

Writing and Editorial Services

PPD can supply a full range of support documents for a standard product launch. These include:

• Standard response letters
• Clinical monographs
• Frequently asked questions
• Abstracts
• Scripting (health care professionals and patients)
• Database maintenance
• Adverse event review and documentation

Maximize the Impact of DTC Campaigns

In today’s managed care environment, consumers play a major role in determining the course of their treatment. Studies show that increased knowledge leads to improved adherence and outcomes. PPD provides high-quality product and disease-state information services to maximize the impact of a DTC campaign, including:

• Patient adherence programs
• Disease-specific patient telephone support programs
• 800 numbers and call response programs
• High-volume mailings of standard response letters
• Fulfillment of customer and subscriber requests for information and materials via telephone, fax, mail or e-mail