Patient Recruitment Services

Utilize PPD patient recruitment’s wide variety of programs to target specific or general patient populations for any indication. When recommending a recruitment strategy, PPD considers:

• Protocol design
• Competing studies
• Site locations
• Subject demographics (including age and ethnicity) and lifestyles
• Seasonal timing of your study

In developing a recruitment campaign, we select from an extensive array of professional materials coordinated to establish a unified, customized campaign for every study. Recruitment services include:

• Professionally designed and produced recruitment/referral kits for investigator sites, customized to coordinate with the study logo and incorporate the colors chosen for the campaign
• National and local media campaigns including television, radio and newspaper advertisements
• A full-service telecommunications center with computer-assisted screening capabilities and adjustable staffing, depending on project specifications
• Independent review board (IRB) and independent ethics commission (IEC) submission and coordination for all recruitment materials
• A site support team to handle all site communications and assistance in patient recruitment and retention programs

Community-Based Recruitment

Our professionally designed and produced recruitment/referral kits for investigator sites may include:

• Patient brochures, fliers and posters for colorful display of study details to be placed in the community, at health fairs, with support groups or displayed at the site
• Inclusion/exclusion cards to be used as a quick reference for study staff at the site
• Doctor-to-doctor letter templates for investigators to send to local physicians
• Doctor-to-patient letter templates to educate patients about the clinical research study that is taking place

Media-Based Recruitment

Our team has comprehensive experience using traditional multimedia outlets to maximize patient recruitment efforts. We provide study sites with newspaper advertisements or edited and produced television/radio advertisements via CD ROM for placement in print publications or to coordinate local television/radio spots.

We also have expertise in public relations campaigns, including media information kits for national and local news organizations.

Web-Based Recruitment

Using relevant and related Web sites and trial listings services, PPD’s patient recruitment team publicizes studies on the Internet by:

• Creating a study Web site with detailed information and pre-screening capabilities
• Placing Web site advertising through popular clinical trial databases
• Targeting e-mail campaigns to patients in site databases and other locally available databases