PPD Helps Double Refill Rates

Our expertise in integrating all the elements needed to support your product success is illustrated by the experience of a client to whom we provided support for a multi-million dollar product. Product refill rates had been low, because the effectiveness of this product depended upon up to four weeks of treatment and social sensitivity surrounded the treated condition.

With the information we obtained from patients through our professional contact center interactions, the client implemented packaging changes and refined the marketing campaign. As a result, refill rates for the product doubled within five months. Five years post-launch, the product continued to enjoy success, supported by patient access to our healthcare professionals from the convenience and privacy of their homes.