Integrated Media for Rapid, Cost-Effective Patient Recruitment

One week after advertising kick-off, PPD met a biotech sponsor's goals, screening 5,700 callers and referring 1,950 patients to fill a study two months ahead of schedule and under budget.

The biotech sponsor had a challenging, three-month enrollment timeline and came to PPD with a study that required a very small, targeted segment of the population. PPD integrated patient recruitment into the enrollment plan during program development, planned a combination of newspaper, radio and direct mail advertisements and executed an advertising campaign that delivered results far ahead of schedule.